Higher and Higher
The digital medium is not Social Media. SO let us get the distinction right at the start.
Digital as a domain, a medium encompasses a lot more—website, SEO, Hashtag, local listing, DB marketing, EDM and of course, social media.
In this frenzied race of suing Social Media by the virtue of its being economical, Brands often ignore the larger chunk, the digital part.
With some authority, I can tell you that for Brand, digital is far more impactful, ROI based and long term solution as compared to Social media.
Some handy tips for you to bolster your digital presence
Don’t do a website for the heck of it as no one would be able to find you. Do an SEO driven website and invest money on SEO for good 11 months. Treat this as an investment.
Have a section to capture the DB, have a toll free number or a number where the Ta can call, and a name as it gives your brand a more human touch and face.
Do not forget to list your business, dealers, agents, offices, showrooms in the local listing of Google. Suddenly, you will see better traction, presence and leads.
To top it all, listing is very economical too.
Learn from Myntra, Flipkart and other shopping portals that use their Database extensively to market their new launches, special offers and what not. Learn from them.
Invest money in Blogging. Ask the team to use your keywords in the blogs. This increases your presence, ranking and reach. Do not ignore Blogging. Hire good bloggers and you will see the difference.
If there is one way to increase your Brand Footprint in a short span of time, it is going Digital. Go for it now.